Construction communications

Bridgewater Place

Commercial/Leisure

Local Dialogue was appointed by CPPI Bridgewater Place to undertake consultation and media management surrounding the proposals to mitigate the microclimate surrounding Bridgewater Place in Leeds. The proposals include the erection of wind baffles across Water Lane with the addition of a series of vertical screens and canopies on the building.

History of the site:
The building was granted planning permission in 2001 and is the tallest skyscraper in the north of England. However, since it opened in 2007 it has caused high winds in the surrounding busy pedestrian and vehicle area.

Challenges

High-profile scheme
Politically sensitive
Engaging a diverse range of community members – residents, businesses, city commuters

Response

Presented a pre-application presentation to Plans Panel, which was met with unanimous support
Creating and maintaining a relationship with Leeds City Council
Providing media training to members of design team
Managing the media – both locally and nationally

Outcome

After successful consultation around the project, Local Dialogue has been retained to undertake the construction communications.

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