Lewisham Gateway

Mixed use/Regeneration

Having secured planning permission for Lewisham Gateway, Muse Developments re-appointed Local Dialogue to undertake a comprehensive construction communications campaign.

Challenges

Large number of public/private sector partners
Delivery of 700 homes, removal of busy roundabout and bus layover
Site immediately next to DLR and mainline railway stations
Extremely complex issues and wide ranging impacts of construction

Response

Regular communications meetings with all development partners
Clear strategy and communications programme engaging residents, traders, politicians  and road users
Relationships established with rail operators and targeted communications for commuters
Comprehensive Q&A and enquiries protocol put in place

Outcome

Lewisham Gateway is one of the largest and most complex construction projects in southeast London. Ensuring that all private and public sector partners – the developer, two contractors, Lewisham Council, TfL, the GLA and HCA – agreed and signed up to a communications campaign is absolutely vital. Local Dialogue holds regular meetings to keep all members of the team up to date as well as ensuring that all materials are signed off when they are required. Local Dialogue has now arranged a coordinated launch ahead of work starting on site, including briefings and targeted letters to key stakeholders, the distribution of over 10,000 leaflets and posters around the town centre, a press campaign, website and social media launch.

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